Roger Dubuis Soho: A Hub for Hyper Horology Excess

In a unique partnership with TheArsenale, the world's first marketplace dedicated to the motion universe, Roger Dubuis has brought boldness and excess to the heart of New York City's Soho neighborhood. The Soho Residence is a physical manifestation of the lifestyle that accompanies every Roger Dubuis timepiece, showcasing the very best in cutting-edge vehicles and equally razor-sharp watches.

Located at 134 Wooster Street, the space is designed to reflect the Maison's motto 'No Rules Our Game' with a pure white anamorphic mural handcrafted by local artists. The exterior of the Residence mirrors its interior, running from floor to ceiling throughout the space. This bold and expressive design feature includes a garage door entrance painted in a striking Traffic Red shade.

The Soho Residence is more than just a boutique – it's an immersive experience that combines Roger Dubuis' state-of-the-art technology with traditional craftsmanship and out-of-the-box designs. Since its opening on January 18, 2022, the space has been showcasing exuberance and innovation never seen before in downtown New York.

With values of pleasure, freedom, and madness at its core, the Soho Residence is a fiery red ambition that embodies the Swiss Maison's spirit. Daring as ever, Roger Dubuis debuts its first-ever lifestyle-driven boutique in the heart of Soho, bringing the excitement of Hyper Horology to the forefront. Whether you're a watch enthusiast or simply looking for an unforgettable experience, the Soho Residence is a must-visit destination that will leave you breathless and inspired.

Roger dubuis soho